Branding Post-Coup Thailand with Petra Desatova


In this episode Petra Desatova joins her NIAS colleague Duncan McCargo to discuss nation branding in the context of post-coup Thailand. Often perceived as a superficial approach to national reputation management, nation branding has so far avoided the much-needed scrutiny from political scientists. Petra Desatova and Duncan McCargo delve deep beyond the seemingly superficial nature of nation branding to reveal a fascinating world of politics, legitimacy and elite interests that underlined many of Thailand’s post-coup nation-branding campaigns.

The Nordic Asia Podcast is a collaboration sharing expertise on Asia across the Nordic region, brought to you by the Nordic Institute of Asian Studies (NIAS) based at the University of Copenhagen, along with our academic partners: the Centre for East Asian Studies (CEAS) at the University of Turku, Asianettverket at the University of Oslo, and the Forum for Asian Studies at Stockholm University.

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Duncan McCargo

Duncan McCargo is an eclectic, internationalist political scientist, and literature buff: his day job is teaching global affairs at NTU in Singapore.

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