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Apr 29, 2026
Are Libraries the Hidden Book Market?
Summary
What if the most powerful tool in your book marketing strategy isn't social media — it's your local library? In the debut episode of The Publishing Playbook, host Sarah Russo of Page One Media sits down with publishing veteran Erin Cox to unpack one of the industry's most overlooked opportunities: libraries. With a career spanning publicity at Scribner and HarperCollins, agenting, and her current role as publisher of Publishing Perspectives and co-founder of Words and Money, Erin brings rare, 360-degree expertise to the conversation. Together, Sarah and Erin break down how libraries actually buy books, why they're a powerful (and underutilized) marketing channel for authors, and the misconceptions that are costing publishers real money. Whether you're a debut author, a seasoned writer, or publishing-curious, this episode will change how you think about getting your book into readers' hands.
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