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Sarah Russo is the founder and CEO of Page One Media, a literary public relations firm, and Page One Education, an education platform built for authors, and a publishing professional with over twenty-five years of experience working across the spectrum of publicity, communications, traditional marketing, social media marketing, branding, and business development. Sarah has worked in-house for Alfred A. Knopf, Doubleday, Farrar, Straus & Giroux, and Oxford University Press, and as a consultant and publicist for organizations and companies including the National Book Critics Circle, Association of University Presses, American Booksellers Association, The Open Notebook, Curtis Brown, Ltd., the Dayton Literary Peace Prize, Princeton University Press, and Europa Editions. Most recently, Sarah was the Global Head of Audience Engagement for Oxford University Press, which included the publicity, social media, trade marketing, and corporate communications departments. Her work at OUP spanned trade books, the dictionaries program, journals, and online products. Sarah is currently a mentor in the 92nd Street Y’s Women inPower fellowship program and faculty in the Columbia Journalism School’s Publishing Course, she is part of Cohort 46 of the Goldman Sachs 10,000 Small Businesses Accelerator.
What if the most powerful tool in your book marketing strategy isn't social media — it's your local library? In the debut episode of The Publishing Pl…