Why Self-Publish First?

What does it take to turn a self-published book into a traditional publishing deal? Science writer Siri Carpenter — executive director of The Open Notebook and author of The Craft of Science Writing — joins host Sarah Russo on The Publishing Playbook to break down her path from self-publishing to an expanded second edition with University of Chicago Press.

Siri shares how she landed an agent after self-publishing, why course adoption became the key to her book’s success, and the design decisions that helped it stand out. She also previews her newest project, The Best Science Stories and How They Work (also published by UCP), which features articles and annotations from Mary Roach, Ed Yong, and other leading science journalists.

Plus: Siri's take on empathy as a core writing skill, how science writers can combat misinformation, and what she’s currently reading, underwater!

In this episode:

• Why Siri self-published The Craft of Science Writing before going the traditional route
• How course adoption drove sales and caught a publisher’s attention
• The behind-the-scenes story of landing a University of Chicago Press deal
• What makes The Best Science Stories and How They Work different from a typical writing anthology
• Why empathy is essential in all good writing

If you’re a writer, editor, or aspiring author weighing self-publishing vs. traditional publishing, this episode is for you. Subscribe to The Publishing Playbook for new episodes every week.

For more information on Siri’s work, please visit The Open Notebook

Books mentioned in this episode:

“The Craft of Science Writing,” edited by Siri Carpenter

“The Best Science Stories and How They Work,” edited by Siri Carpenter

“A Sand County Almanac: And Sketches Here and There,” by Aldo Leopold

“Why We Swim,” by Bonnie Tsui

“You Are Here: Poetry in the Natural World,” by Ada Limón

“The Sea Around Us,” by Rachel Carson

Key Moments

00:57 — Why Siri Started The Open Notebook 📓

Siri opens up about feeling isolated as a freelance science writer, and how a friendship with a fellow journalist sparked the side project that became a major nonprofit.

02:58 — The Real Reason Siri Self-Published Her First Book 📖

Agents wouldn't touch "The Craft of Science Writing,” so Siri went the self-publishing route instead, admitting just how naive she was about the workload ahead.

05:18 — From Self-Published to University of Chicago Press 🎓

Siri walks through how a self-published book still sold over 3,000 copies and eventually landed her an agent and a traditional book deal for a second edition.

10:32 — Designing a Book You Can Read in a Hammock 🌳

Siri describes the collaborative design process behind “The Best Science Stories and How They Work,” where original articles sit side-by-side with expert annotations in the margins.

15:39 — “Every Story Is a Science Story” — Even Traffic Reports 🚗

Siri unpacks The Open Notebook’s tagline with a hilarious real-life story about a stranger shouting “what’s a science story today?” out a truck window.

19:46 — Can Journalists Actually Fight Misinformation? 🔍

Siri gets real about the uphill battle science journalists face against well-funded disinformation campaigns, and the role storytelling still plays in helping readers think critically.