Business, Management, and Marketing

Business, Management, and Marketing

episodes

Interviews with scholars of business, management and marketing about their new books.

History, Data Science and Journeys of Discovery with Francisco Ramos

May 2, 2024

History, Data Science and Journeys of Discovery

Francisco Ramos
Hosted by Patryk Babiracki

I had the pleasure of talking to Francisco Ramos about how his study of history shaped his approach to data science, and public policy, and his effort…

Jennifer M. Black, "Branding Trust: Advertising and Trademarks in Nineteenth-Century America" (U Pennsylvania Press, 2023)

May 1, 2024

Branding Trust

Jennifer M. Black
Hosted by Miranda Melcher

In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds th…

Adia Harvey Wingfield, "Gray Areas: How the Way We Work Perpetuates Racism and What We Can Do to Fix It" (Amistad Press, 2023)

April 30, 2024

Gray Areas

Adia Harvey Wingfield
Hosted by Miranda Melcher

Labor and race have shared a complex, interconnected history in America. For decades, key aspects of work—from getting a job to workplace norms to adv…

Teri Finneman et al., "Reviving Rural News: Transforming the Business Model of Community Journalism in the US and Beyond" (Routledge, 2024)

April 25, 2024

Reviving Rural News

Teri Finneman, Nick Mathews. and Patrick Ferrucci
Hosted by James Kates

Based on extensive research into weekly rural publishers and rural readers, Reviving Rural News: Transforming the Business Model of Community Journali…

Cultural Insights, Historical Perspectives and Business Strategy

April 5, 2024

Cultural Insights, Historical Perspectives and Business Strategy

Charles Halvorson
Hosted by Patryk Babiracki

On this episode of "Practical History," I talk with Charles Halvorson, a history PhD, author, and business strategist. With experience that spans wor…

Naomi Oreskes and Erik M. Conway, "The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market" (Bloomsbury. 2023)

April 5, 2024

The Big Myth

Naomi Oreskes and Erik M. Conway

In their bestselling book Merchants of Doubt, Naomi Oreskes and Erik M. Conway revealed the origins of climate change denial. Now, in The Big Myth: Ho…

Rachel S. Gross, "Shopping All the Way to the Woods: How the Outdoor Industry Sold Nature to America" (Yale UP, 2024)

March 26, 2024

Shopping All the Way to the Woods

Rachel S. Gross
Hosted by Brian Hamilton

Rachel S. Gross's Shopping All the Ways to the Woods (Yale University Press, 2024) tells the fascinating history of the profitable paradox of the Amer…

Heather Akou, "On the Job: A History of American Work Uniforms" (Bloomsbury, 2024)

March 21, 2024

On the Job

Heather Akou
Hosted by Miranda Melcher

Through a variety of archival documents, artefacts, illustrations, and references to primary and secondary literature, On the Job: A History of Americ…

Searching for Future STEM Leaders to Address the World's Greatest Challenges

March 7, 2024

Searching for Future STEM Leaders to Address the World's Greatest Challenges

Nick Cohen
Hosted by Patryk Babiracki

On Episode 7 of "Practical History" I chat with Nick Cohen of the philanthropic organization Schmidt Futures. Nick's graduate training in history ha…

Francesca Sobande, "Big Brands Are Watching You: Marketing Social Justice and Digital Culture" (U California Press, 2024)

March 3, 2024

Big Brands Are Watching You

Francesca Sobande
Hosted by Dave O'Brien

Can brands really support positive social change? In Big Brands are Watching You: Marketing Social Justice and Digital Culture (U California Press, 20…

Richard A. Detweiler, "The Evidence Liberal Arts Needs: Lives of Consequence, Inquiry, and Accomplishment" (MIT Press, 2021)

February 11, 2024

The Evidence Liberal Arts Needs

Richard A. Detweiler
Hosted by David Finegold

We speak with Richard Detweiler about his new book The Evidence Liberal Arts Needs: Lives of Consequence, Inquiry and Accomplishment (MIT Press, 2021)…

The Historian as a Detective (History & Consulting, Part 1)

February 1, 2024

The Historian as a Detective (History & Consulting, Part 1)

Jackie Gonzales
Hosted by Patryk Babiracki

Being a historical consultant is like being a detective. In Ep. 6 of "Practical History" I talk to Jackie Gonzales about how her work as a historical…

Paul Franke, "Feeling Lucky: The Production of Gambling Experiences in Monte Carlo and Las Vegas" (Palgrave Macmillan, 2023)

January 29, 2024

Feeling Lucky

Paul Franke
Hosted by Shu Wan

Monte Carlo and Las Vegas have become synonymous with casino gambling. Both destinations featured it as part of a broad variety of leisure and consump…

James W. Cortada, "Inside IBM: Lessons of a Corporate Culture in Action" (Columbia Business School, 2023)

January 14, 2024

Inside IBM

James W. Cortada

IBM was the world's leading provider of information technologies for much of the twentieth century. What made it so successful for such a long time, a…

John Quiggin, "Economics in Two Lessons: Why Markets Work So Well, and Why They Can Fail So Badly" (Princeton UP, 2019)

January 10, 2024

Economics in Two Lessons

John Quiggin
Hosted by Daniel Peris

Trying to follow the key macroeconomic debates that are swirling around DC, CNBC, the WSJ and the NYT? If you are but don't want to go back to graduat…

Applying Historical Perspectives to Finance (with Daniel Peris)

January 4, 2024

Applying Historical Perspectives to Finance

Daniel Peris
Hosted by Patryk Babiracki

Before becoming a financial analyst and then a portfolio manager in New York, Daniel Peris worked as a tenure-track professor of Soviet history. I sa…

Richard Vague, "A Brief History of Doom: Two Hundred Years of Financial Crises" (U Pennsylvania Press, 2019)

January 2, 2024

A Brief History of Doom

Richard Vague
Hosted by Daniel Peris

Richard Vague really really cares about private-sector debt. And he thinks you should too. In A Brief History of Doom: Two Hundred Years of Financial …

Benjamin Lorr, "The Secret Life of Groceries: The Dark Miracle of the American Supermarket" (Penguin, 2020)

January 1, 2024

The Secret Life of Groceries

Benjamin Lorr

This episode of the New Books in Economic and Business History is an interview with New York writer Benjamin Lorr. Benjamin Lorr is the author of Hell…

James O'Toole, "The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good" (HarperBusiness, 2019)

January 1, 2024

The Enlightened Capitalists

James O'Toole
Hosted by Daniel Peris

Is the University of Chicago-blessed, "greed is good" near-term profits approach to business wearing out its welcome? James O'Toole's The Enlightened…

Jennifer Kaufmann-Buhler, "Open Plan: A Design History of the American Office" (Bloomsbury, 2021)

December 28, 2023

Open Plan

Jennifer Kaufmann-Buhler

Albeit inspired by a progressive vision of a working environment without walls or hierarchies, the open plan office has come to be associated with som…