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Erika Franklin Fowler, Michael M. Franz, and Travis N. Ridout

Political Advertising in the United States

Westview Press 2016

New Books in American StudiesNew Books in CommunicationsNew Books in Peoples & PlacesNew Books in Political ScienceNew Books in Politics & SocietyNew Books Network March 14, 2016 Heath Brown

Erika Franklin Fowler, Michael M. Franz, and Travis N. Ridout are the co-authors of Political Advertising in the United States (Westview Press 2016). Fowler...

Erika Franklin Fowler, Michael M. Franz, and Travis N. Ridout are the co-authors of Political Advertising in the United States (Westview Press 2016). Fowler is assistant professor of government at Wesleyan University, Franz is associate professor of government and legal studies at Bowdoin College, and Ridout is Thomas S. Foley Distinguished Professor of Government and Public Policy in the School of Politics, Philosophy, and Public Affairs at Washington State University.

The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising and how the Internet has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, Political Advertising provides an ideal explainer for students, scholars and practitioners who want to understand the ins and outs of political advertising.