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Online masculinity is getting weirder and weirder. We’re way past mere misogyny and sexual predation (though, that’s still certainly there). Now, we’ve also got bro science, ball tanning, ball eatin,’ piss drinkin,’ and who knows what's next.
However, perhaps these mockable male influencers are onto something, in a roundabout way. There is just something broken in the hearts of men, as Barbara Ehrenreich once put it. If there wasn't, male influencers wouldn't be as popular as they are. This new mansophere offers a simple for whatever ails: yearning for old gendered hierarchies, obsessing over self-improvement and dieting, and ceaselessly grinding under capitalism. In response, we ask: what's really wrong with men, and how might we fix it?
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Gordon Katic is an award-winning radio producer and journalist with a background in health, science, and climate reporting. He is director of Cited Media Productions, which produced Cited Podcast and CRACKDOWN. Now, Gordon hosts Darts and Letters. When he’s not making podcasts, he’s working on a PhD at the University of Toronto focussed on theorizing a critical theory of science communication. Previously, he earned a Masters in Journalism from the University of British Columbia.