Masculinity, Media, and the American Presidency
Palgrave Macmillan 2015
New Books in American StudiesNew Books in CommunicationsNew Books in Gender StudiesNew Books in Peoples & PlacesNew Books in Political ScienceNew Books in Politics & SocietyNew Books Network June 6, 2016 Heath Brown and Lilly Goren
Meredith Conroy is the author of Masculinity, Media, and the American Presidency (Palgrave MacMillan, 2015). Conroy is assistant professor of Political Science at California State University, San Bernardino. Joining the conversation is Lilly Goren, professor of political science at Carrol University. Does gendered language relate to electoral success? Does the most masculine candidate win the race? In this book, Conroy unpacked how sex, gender, and identity interact during presidential campaigns. She finds that the media portrays presidential candidates as masculine, feminine, or neutral, and that these descriptions relate to candidate success. In the last several elections, only Barack Obama in 2008 won despite being portrayed as the less masculine candidate. Conroys findings provide a lens through which the campaigns of Hillary Clinton and Donald Trump can be better understood, and suggest ways that subtle gender bias shapes elections.