In this episode, Kristin Eggeling from the University of Copenhagen talks to Petra Desatova of NIAS about her recently published book Nation-Branding in Practice: The Politics of Promoting Sports, Cities and Universities in Kazakhstan and Qatar (Routledge 2020). How do Kazakstan and Qatar brand themselves to the outside world and their own citizens? What lies behind Kazakstan’s re-branding of its capital city Nur-Sultan (formerly Astana)? And how does one even research this elusive concept of nation branding?
The Nordic Asia Podcast is a collaboration sharing expertise on Asia across the Nordic region, brought to you by the Nordic Institute of Asian Studies (NIAS) based at the University of Copenhagen, along with our academic partners: the Centre for East Asian Studies (CEAS) at the University of Turku, Asianettverket at the University of Oslo, and the Forum for Asian Studies at Stockholm University.