Trolling Ourselves to Death

We commonly think of trolls as anonymous online pranksters who hide behind clever avatars and screen names. In Trolling Ourselves to Death: Democracy in the Age of Social Media (Oxford UP, 2024), Jason Hannan reveals how the trolls have emerged from the cave and now walk in the clear light of day. Once limited to the darker corners of the internet, trolls have since gone mainstream, invading our politics and eroding our civic culture. Trolls are changing the norms of democratic politics and shaping how we communicate in the public sphere. Adding a twist to Neil Postman's classic thesis, this book argues that we are not so much amusing as trolling ourselves to death. But how did this come to be? Is this transformation attributable solely to digital technology? Or are there deeper political, economic, and cultural roots? 

This book moves beyond the familiar picture of trolls by recasting trolling in a broader historical light. It shows how trolling is the logical expression of widespread alienation, cynicism, and paranoia deeply rooted in a culture of possessive individualism. Drawing from Postman, Alasdair MacIntyre, Karl Marx, and Hannah Arendt, this book explores the disturbing rise of political unreason in the form of mass trolling. It explains the proliferation of disinformation, conspiracy theory, "cancel culture," and public shaming. Taking inspiration from G. F. W. Hegel, Paulo Freire, and bell hooks, this book makes a case for building a spirit of trust to counter the culture of mass distrust that feeds the epidemic of political trolling.

Dr. Jason Hannan is Professor in the Department of Rhetoric, Writing, and Communications at the University of Winnipeg. He is the author of Trolling Ourselves to Death: Democracy in the Age of Social Media (Oxford University Press, 2023) and the editor of Meatsplaining: The Animal Agriculture Industry and the Rhetoric of Denial (Sydney University Press, 2020). His current book project is Reactionary Speech: Conservatism and the Rhetoric of Denial.

Dr. Michael LaMagna is the Information Literacy Program & Library Services Coordinator and Professor of Library Services at Delaware County Community College.