Witold J. Henisz, "Geostrategy in Practice: How to Manage Geopolitical Risk in The New Era of Globalization" (Disruption Books, 2024)

Summary

How should executives position a company for growth when the geopolitical future is so uncertain? Recent events in Ukraine and the Middle East and tightening restrictions on international trade and investment are reshaping the global business environment. History shows that any such era of change presents both challenges and opportunities. The authors of Geostrategy by Design: How to Manage Geopolitical Risk in the New Era of Globalization (Disruption Books, 2024) use  examples, from historical global turning points to recent political disruptions, to illustrate how geostrategy is essential to surviving and succeeding in the next era of globalization.

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Alfred Marcus

As the Edson Spencer Professor at the Carlson School, I’ve spent my career helping students, scholars, and executives understand how companies succeed, why they fail, and how they can rise again. I’ve authored over 20 books and numerous articles in leading journals. My writings span immigrant entrepreneurship, demography, corporate turnarounds, and sustainability among other topics. My latest book explores how firms like Dell and Best Buy reinvented themselves. It is called Comeback: Can Great Firms Rise Again? It is published by the University of Toronto Press and will be available at the end of March.
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