What if everything we tell each other – and ourselves – about why we choose college isn’t true? Is higher education an ideal, a personal goal, or might it be a “job-to-be-done?”
In Choosing College: How to Make Better Learning Decisions Throughout Your Life
(Jossey-Bass, 2019), author Michael Horn and his co-author Bob Moesta look at how people make decisions regarding higher education through “Jobs-to-be-Done” theory which interrogates and exposes the real reasons people make personal choices, from buying a milk shake to make life-changing decisions.
Based on this theory, students are not applying to colleges, being selected by them, and choosing where to go, but are rather looking to “hire” higher education as a way to achieve a goal. This analysis provides important insights, both for college-bound students and their families, but also institutions of higher education, many of which might be tooling themselves to perform the wrong job.
Join us for a conversation that looks at disruption in K-12 and higher education, including what might happen to schools during and post pandemic.
Michael B. Horn
is a Distinguished Fellow at the Clayton Christensen Institute for Disruptive Education
, a Senior Strategist at Guild Education
and author of books on education including Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns, Blended: Using Disruptive Innovation to Improve Schools
and his latest book Choosing College
. He hosts his latest podcast, Class Disrupted
, with co-host Diane Tavenner of Summit Public Schools.
Jonathan Haber is an educational researcher and consultant working at the intersection of pedagogy, technology, and educational policy. His books include MOOCS and Critical Thinking from MIT Press and his LogicCheck project analyzes the reasoning behind the news of the day. You can read more about Jonathan’s work at http://www.degreeoffreedom.org.