Jun 2, 2026

Unlimited

Aspirational Politics and Mobile Media Distribution

Rahul Mukherjee

Hosted by Priyam Sinha

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Summary

Around 2016, buoyed by so-called data kranti ("data revolution"), an aspirational neo-middle class of users in India accessed internet for the first time on their mobile phones. Unlimited: Aspirational Politics and Mobile Media Distribution (MIT Press, 2026) tells the story of digital infrastructures that are being created by state-corporations for content and money to move and reach such users. It interrogates how their design impact the forms of inclusions and exclusions enacted as well as the horizon of social behaviors and expectations in "Digital India." The book contends that to understand the possibilities and limits of India's aspirational politics, media studies scholars should attend to infrastructures of aspiration: the distributional logistics of streaming content and mobile money are the infrastructural backbone that recalibrate thresholds of aspirational goals. 

Digital content media distribution is also shaped by how user practices get entangled with particular affordances of platforms, and hence the need to study both participatory cultures of circulation and logistics of distribution together. Drawing on in-depth interviews, ethnographic fieldwork, critical discourse analysis and participant observation, the book traces the supply chains of content delivery networks enabling streaming video-on-demand services and informal ways of circulating "vernacular" music videos through memory cards. Unlimited does not restrict itself to formal media infrastructures, but also researches online phishing and lending scam assemblages to understand how such scams perform critical boundary work to reveal the cracks in and workings of financial distribution networks. This book offers a systematic examination of distribution considerations—including localization strategies—required for imagining mobile phone users across the varied regional geographies of "Digital India."

Rahul Mukherjee is Associate Professor of TV & New Media and graduate chair in the Department of Cinema & Media Studies at University of Pennsylvania. His teaching and research focus on the logistical and environmental dimensions of digital infrastructures and platforms. Rahul is the author of the monograph Radiant Infrastructures, and his work has been published in Critical Inquiry, SM+S, New Media & Society, and Science, Technology & Human Values. He has co-edited a special issue on "Media Power in Digital Asia" for Media, Culture & Society journal.  

Priyam Sinha is an Alexander Von Humboldt Postdoctoral Research Fellow at the Institute for Asian and African Studies, Humboldt University in Berlin. Her research interests lie at the intersection of critical media industry studies, disability studies, gender studies, affect studies, production culture studies, and anthropology of the body, and her work has been published in the European Journal of Cultural Studies, Media, Culture and Society; Communication, Culture and Critique; South Asian Diaspora, among others. She is also a regular podcast host at the New Books Network and has been published in public writing forums like the Economic and Political Weekly, FemAsia, Asian Film Archive, among others. More information on her ongoing projects can be found on her website and you can follow her on X.